Mark Bramfitt - Utilities & IT

Dedicated to leveraging opportunities in the utility and information technology industries, spearheading energy efficiency, demand response, and smart grid engagements.

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Welcome!

  • About Mark
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  • Visiting San Francisco?
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  • WP: LBNL Container DC Paper
  • WP: PC Power Management

Recent Posts

  • Sabey Spills Power Cost in Eastern WA
  • Mark Monroe Proposes "Net Zero Overhead" Goal for DCs
  • Utility Economic Development Teams Target DC Attraction
  • EUCI Presentation II: Overview of Utility Rebate Programs for DCs and IT
  • EPA Utility Data Center EE Program Guide
  • Speaking At...GDCON in Dallas in June
  • EUCI Presentation: Utility Rate Fundamentals For Data Centers
  • Return From A Lengthy Hiatus...
  • Speaking At: SMUD IT and Data Center Energy Efficiency Class 4/9/13
  • Designing a Utility Incentive Program for Server Virtualization

About Mark

Utility and Information Technology Industry Strategic Engagement

My consulting practice promotes successful engagements between the information technology and utility industries, focusing on energy efficiency and demand-side management opportunities. 

I am leveraging my expertise and knowledge gained at Pacific Gas and Electric Company, where I was responsible for designing and delivering programs and services to help PG&E’s customers manage their energy use in the high tech, biotech and healthcare industry segments.  I was also charged with strategic engagement with the high tech industry with regard to technology evaluation, and new opportunities related to “smart grid” deployment. 

Under my leadership, PG&E developed a utility industry-leading program portfolio for data centers and information technology infrastructure, including training and education, technical support, and financial incentives and rebates.  In 2009, energy efficiency projects at data centers supported by PG&E resulted in over seven megawatts of load reduction, 80 gigawatt-hours of energy savings, and over $7 million in incentive payments to customers.

I also led the formation of the Utility IT Energy Efficiency Coalition, promoting the adoption of PG&E’s program and service models by over forty-five utilities throughout North America. 

My current client list includes utilities and information technology companies, and services include delivery of education and training, program design and management, development of white papers and briefing materials, and general consultations.

I'm politically active in the Sonoma Valley, serving as an elected Director of the Valley of the Moon Water District, the chair of the Sonoma Valley Groundwater Basin Advisory Panel, and on several other community boards. 

You can contact me at mark@markbramfitt.com, or at 415-407-6291.


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Recent Comments

  • DataCenterEdit on The Jevons Paradox and IT Energy Efficiency
  • fcoluccio on Telcos and EE: On GigaOm and the Ground
  • fcoluccio on The End of Utility Rebates for Server Virtualization?
  • Ray Van Dolson on The End of Utility Rebates for Server Virtualization?
  • Ross Bennett on Wow, It's Humid in WI!
  • Gary Hultquist on A DC CapEx Primer
  • Joe Polastre on A DC CapEx Primer
  • Mrdatacenter on Uptime Symposium Presentation
  • KenN on Only in...San Francisco (I Hope)
  • Joe Polastre on ARM Chips in Servers for Energy Efficiency (or Utilization)?
  • Mark Bramfitt - Utilities & IT
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